Our Approach

Changing public attitudes around mental health
We believe that in the age of the creator economy, there is extraordinary power in partnering with culture-makers to shift public attitudes about mental health - inspiring more people to search for mental health services and to start their discovery journey earlier. Through public advocacy campaigns, events, original content, earned media, and strategic collaborations, we help these bold voices shape a more modern cultural narrative around mental health.

Expanding access to mental health services
In today's world, finding mental health support shouldn't feel like you're stuck in a maze. Why is it easier to book a flight across the world than it is to find a therapist or support group that works for you? We call b-s. That's why we built the world's first free mental health marketplace - making it easy to find the right type of mental health support, for *you". Through rigorous screening by world-class mental health clinicians, our platform makes it easier than ever to find what you need. No paywalls. No guesswork. Just real help, when you need it most.

Using new data to influence systems
We use real-world data to help companies and policymakers become smarter about how they invest in mental health. It's better for people. It's better for performance. And it's long overdue.
Our 2024 Impact Report
From day one we've set out to revolutionize mental health—from the conversation around it, to the system behind it. Here’s an inside view of the impact we've made and the direction we're heading.



