Tera Hanks
Tera Hanks is the President of Westbrook Inc., Jada Pinkett Smith and Will Smith’s media company that launched in 2019 and is focused on empowering artists to tell stories that connect with a global audience. At Westbrook, Tera Hanks oversees the executive team to leverage the Smith Family’s deep experience in the entertainment and media space along with their proven success in the new media and technology landscapes to create, curate and discover powerful and inclusive content across all major platforms, from short and mid-form digital content, to a more traditional style of globally appealing television shows and motion pictures.
Tera has a remarkable track record of creating and implementing programs that help build brands and sell products through entertainment. Hanks joined Westbrook Inc. from Creative Artists Agency (CAA), where she spent 14 years first as an agent and most recently as the Head of Global Client Strategy. As the Head of Global Client Strategy, Hanks led business development and strategic advisory efforts for the agency's most entrepreneurial, ambitious talent clients which included Will Smith, Scooter Braun (and his clients Justin Bieber, Ariana Grande), Will.i.am, JJ Abrams / Bad Robot, Ron Howard/Imagine Entertainment, and more.
Prior to joining CAA, Hanks served as President and CEO of Embassy Row LLC, the production and branded-entertainment outfit she co-founded with TV producer Michael Davies ("Who wants to be a Millionaire") and film producer Chris Moore (the "American Pie" films). As CEO, Hanks managed Embassy Row's brand relationships and drove branded entertainment for the company. Two of her projects were named among Advertising Age's "Best Madison+Vine Campaigns of 2005." For Mountain Dew, Tera was instrumental in producing the full-length snowboarding documentary "First Descent," and for Pepsi, she produced and helped create the Web reality series, "100 Concerts in 100 Days," which was featured on Yahoo! Music.
Before her tenure at Embassy Row, Hanks served as President of entertainment marketing firm Davie-Brown Entertainment. As President of Davie-Brown, Hanks led the company in a range of services, from branded entertainment and integrated media deals to promotions and influencer marketing. Her clients included such global brands as Pepsi, HP, BMW, Reebok, NFL, American Express, Sony PlayStation, and Yahoo. She also helped to integrate the Mini Cooper into “The Italian Job” and Gatorade into “The Contender,” as well as broker HP’s partnership with the reality series “Project Greenlight.” Hanks also consulted on BMW’s short-film series “The Hire.”
