Kristin Patrick

Kristin Patrick is a forward-thinking executive who has been responsible for repositioning brands across lifestyle industries, including entertainment, beauty, fashion and CPG. Kristin joined Marc Jacobs in May 2024 as Chief Marketing Officer and Chief Digital Officer, bringing her expertise to build on the brand’s 40+ years of global leadership and to chart an innovative course for the future. Under her leadership, Marc Jacobs is fusing creativity and culture into a dynamic lifestyle brand, where fashion becomes a platform for storytelling through unique products, experiences and content. In her role, Kristin oversees all aspects of brand marketing, including e-commerce, consumer insights, brand and business strategy, creative direction, and omnichannel media.

Prior to Marc Jacobs, Kristin served as EVP and Chief Marketing Officer of Claire’s, responsible for driving the brand’s repositioning, reinvigorating the brand’s look and feel, and establishing unique partnerships with inventive talent who captured the brand ethos and were able to offer next level experiences. She has held leadership positions at renowned global brands, including as CMO of PepsiCo, CMO for Playboy Enterprises and at William Morris Endeavor, NBC Universal, The Walt Disney Company, Revlon, GAP Inc., Liz Claiborne’s Lucky Brand and Calvin Klein. Kristin sits on the boards of Super League Gaming and CromaDex.